Orbit
3D product configurator · 2025 · Creative developer
A browser-based configurator that lets customers build a bike frame-by-frame, lit in real time, on any phone.
Challenge
Photorealism usually means 40MB of assets and a hot phone. The brand wanted both: studio-quality renders and a page that opens in under three seconds on 4G.
Approach
Baked lighting into compressed KTX2 textures, streamed geometry by level of detail and wrote custom shaders for paint, carbon and anodized metal instead of relying on a heavy PBR pipeline.
Outcome
Initial payload shrank to 2.4MB. The configurator holds 60fps on mid-range phones and online orders with a custom build rose by 28%.
Results
- 60fps on mid-range phones
- 2.4MB initial payload
- +28% custom orders
Three.js · GLSL · React · Blender · Web Workers